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Color influences perceptions of the human behaviour that are not obvious in nature. Study of color hues which determines the human behaviour and change of human emotions accordance with colors is called color psychology. Colors are known to enhance the effectiveness of placebos, such as in medicines red and orange pills are used as stimulants. Indeed, color can influence a person, but these basic effects differ from person to person. Various factors affect the effectiveness of color on a person, some of these factors are age, gender, culture, education. Some studies are connected that heterosexual men have an inclination towards women wearing red outfits, whereas heterosexual females do not have any leanings in color men wear.
Color psychology widely used in marketing and branding, as such brands have allocated colors for their products which influence the emotions and perceptions of customers. Windows color also affects the mood of the customers. Many surveys show that warm color attracts people who can purchase spontaneously, and cooler color attract people who are more favourable. Colors have been long used to creae feelings and emotion of Coziness and spaciousness and people are deeply affected by color stimuli. Colors generally carry specific meaning, and that meaning and effect have to work with context as well.