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Advertising is a marketing promotional tool which communicates the information to the ultimate consumers and attracts the consumers towards purchase decision. Advertisements can give positive and negative impact on the minds of the consumers. Providing misrepresentation, False Images, Promotion of Harmful Products can affect the society in a bad way.
In today’s era, advertising plays an important role in marketing. Earlier advertising used to be done via TV, newspaper, hoardings or radio. But with the advancement in technology, now advertisements are done through internet. Advertisements on internet is cost effective. That means it is cheaper than the old fashion of advertising. Advertisements stills plays a major role in targeting the consumers, through different social platforms, like if a product is for youngsters then, advertising on the Instagram would be preferable, as it majorly used by young people. Similarly, if a product is for children below 10 years then targeting their moms would be more effective. Right advertising may attract a good business but a failure may also lead to the shutdown of business.